Content & Copywriting Portfolio

Content Writing

BLOG POSTS & ARTICLES (BRAND WORK)

IDDSI (International Dysphagia Diet Standardisation Initiative) Posters Build IDDSI Safety Culture and Train Your Team on TestingB2B Health Care

The Five Key Components You Need to Train Food Service Workers on IDDSI (International Dysphagia Diet Standardisation Initiative)B2B Health Care and eLearning

Ask Naperville Running Company Staff: Racing Advice for High School RunnersShort Blog Post for B2C Fitness/Athletics

Pullman Town: Goodman Theatre Production Study GuideB2C Theater/Arts

How to Keep Up with Rapidly Changing Content Marketing Trends (Step-by-Step Guide for Small Businesses)B2B Marketing on Risen Communications Blog

ARTICLES (EDITORIAL WORK)

9 Things I Learned From Deleting My Facebook AccountUSAToday.com. The piece earned over 1,000 shares on social media and was syndicated by dozens of USA TODAY’s partner outlets.

Running with the Younger MeChicago Athlete Magazine. The story was originally published by Stories & Glories and won a writing contest at Chicago Athlete Magazine.

A Tired Brain Is a Creative BrainStories & Glories. The piece ranked on Google’s page one above similar stories from Wired and Business Insider two years after publication.

Lessons in Journalism Innovation MediaShift (Previously owned by PBS).

How Improv Helped Me Navigate Life After CollegeStories & Glories. Medium Editors selected it as an Editor’s Pick and featured it on the Medium homepage.

PLACES MY WORK HAS BEEN FEATURED

My work has been featured in Business Insider’s Social Media Insights newsletter and posted on social media by The Second City Training Center and Boyz II Men founder Nathan Morris. (I definitely didn’t see that one coming!)

SOCIAL MEDIA CONTENT WRITING

PRODUCT BLURB

PRESS RELEASES

Copywriting

LANDING PAGE

The IDDSI (International Dysphagia Diet Standardisation Initiative) Help You’ve Been Looking For — Online Course Landing Page for B2B Health Care and eLearning

LEAD GENERATION PAGE

Top 17 Tips for IDDSI (International Dysphagia Diet Standardisation Initiative)B2B Health Care

WEB COPY

Naperville Running Company Careers — Careers Page for B2C Fitness/Athletics

SALE EMAIL

PROMOTIONAL FLYER


“[Kendra crafted] beautifully written marketing content that drove traffic to Tyndale’s corporate website. Kendra’s strong marketing mind was an essential part of the team, and her attention to detail kept us all organized. Finally, Kendra’s friendly demeanor and professional approach to work made it a joy to collaborate with her!”

Emily, former marketing manager at Tyndale House Publishers


Let’s build something together.