Content Writing
BLOG POSTS & ARTICLES (BRAND WORK)
IDDSI (International Dysphagia Diet Standardisation Initiative) Posters Build IDDSI Safety Culture and Train Your Team on Testing — B2B Health Care
The Five Key Components You Need to Train Food Service Workers on IDDSI (International Dysphagia Diet Standardisation Initiative) — B2B Health Care and eLearning
Ask Naperville Running Company Staff: Racing Advice for High School Runners — Short Blog Post for B2C Fitness/Athletics
Pullman Town: Goodman Theatre Production Study Guide — B2C Theater/Arts
How to Keep Up with Rapidly Changing Content Marketing Trends (Step-by-Step Guide for Small Businesses) — B2B Marketing on Risen Communications Blog
ARTICLES (EDITORIAL WORK)
9 Things I Learned From Deleting My Facebook Account — USAToday.com. The piece earned over 1,000 shares on social media and was syndicated by dozens of USA TODAY’s partner outlets.
Running with the Younger Me — Chicago Athlete Magazine. The story was originally published by Stories & Glories and won a writing contest at Chicago Athlete Magazine.
A Tired Brain Is a Creative Brain — Stories & Glories. The piece ranked on Google’s page one above similar stories from Wired and Business Insider two years after publication.
Lessons in Journalism Innovation — MediaShift (Previously owned by PBS).
How Improv Helped Me Navigate Life After College — Stories & Glories. Medium Editors selected it as an Editor’s Pick and featured it on the Medium homepage.
PLACES MY WORK HAS BEEN FEATURED
My work has been featured in Business Insider’s Social Media Insights newsletter and posted on social media by The Second City Training Center and Boyz II Men founder Nathan Morris. (I definitely didn’t see that one coming!)
SOCIAL MEDIA CONTENT WRITING
PRODUCT BLURB
PRESS RELEASES
Copywriting
LANDING PAGE
The IDDSI (International Dysphagia Diet Standardisation Initiative) Help You’ve Been Looking For — Online Course Landing Page for B2B Health Care and eLearning
LEAD GENERATION PAGE
Top 17 Tips for IDDSI (International Dysphagia Diet Standardisation Initiative) — B2B Health Care
WEB COPY
Naperville Running Company Careers — Careers Page for B2C Fitness/Athletics
SALE EMAIL
PROMOTIONAL FLYER
“[Kendra crafted] beautifully written marketing content that drove traffic to Tyndale’s corporate website. Kendra’s strong marketing mind was an essential part of the team, and her attention to detail kept us all organized. Finally, Kendra’s friendly demeanor and professional approach to work made it a joy to collaborate with her!”
Emily, former marketing manager at Tyndale House Publishers
